The Marketing of the President Lekha Sharma from launching a business in

from launching a business in your home to creating a new corporate division at work

Mitchell argue that the success of higher education institutions depends on strategic leaders who can utilize the strengths of their institutions and leaders to balance internal pressures

Attuned to the challenges surrounding teacher training

" -Linda Guthrie

From the Salon to the Schoolroom examines the emerging secondary school system for girls in nineteenth-century France and uncovers how that system contributed to the fashioning of the French bourgeois woman

The Marketing of the President Lekha Sharma from launching a business inUsing the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.