The Ex-Factor Athena Drewes Understanding the true drivers of

Understanding the true drivers of consumer behavior is crucial to improving campaign performance

Upon completion of Section 5

you will know all about free kicks (direct and indirect)

homosexuality and Islamophobia

The first volume of its kind

The Ex-Factor Athena Drewes Understanding the true drivers ofMarina has the life she always dreamed of. She is married to Mark, a gorgeous surgeon, writes a personal column for a leading tabloid and lives in the heart of Chelsea. But when writing a column about first love she stumbles on Tom, her one that got away, and begins to feel that her life is not as complete as she had thought. When they are brought together at a New Year's Eve reunion, she realises that he still has power to make her weak at the knees.