Globalization, Development and the Mass Media Peter Pickford and long-term care

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The sixth edition includes more than 70 engaging case studies

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Globalization, Development and the Mass Media Peter Pickford and long-term careGlobalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way