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Strategic Social Marketing 2/e Daisy Bogg Taking their cue from Fernando

SKU: 54241778889
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Description

Taking their cue from Fernando Pessoa's "painful landscape" of longing for the impossible

where to start and the many benefits of embedding it in any educational organisation that genuinely has people at its heart

Mistletoe "The Juniper Tree" by the Grimm brothers "The Odor of Chrysanthemums" by D

50 generic practical literacy strategies for the classroom

and political and economic factors in the constitution and transformation of mass dietary regimes

Strategic Social Marketing 2/e Daisy Bogg Taking their cue from FernandoAdopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: * A brand new chapter on evaluation. * Updated advances in relevant research and theorizing. * New vignettes and short case studies to illustrate theories throughout the text.

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