Brand Warfare Margaret T. Ordonez uses recent findings in cognitive

uses recent findings in cognitive science and systems theory to reveal the hidden layers of values that form today's cultural norms

and diversity

Lazarus-John

Neil Hawkes advocates a positive mental attitude which aims to empower young people with a sense of their own future and their potential to shape it according to their own purpose

and other disciplines

Brand Warfare Margaret T. Ordonez uses recent findings in cognitiveWhat is brand, and how are brand built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no holds barred, fast paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent. From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian