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Communication and Prejudice 4/e James E. Groccia Part IV evaluates how AmericanCommunication and Prejudice: Theories, Effects, and Interventions explores how communication affects prejudice, and how communication interventions can reduce it. The book gives readers a well rounded understanding of theories and current research on the topic, sustained with real world examples that bring concepts and principles to life. The book presents students with a thoughtful, accessibly written, cohesive view of issues related to communication