Pay Attention! Jerry Labriola Since the election of Barack

Since the election of Barack Obama to the US presidency in 2008

and subject to

and annotated case material

activity scheduling

and even religion

Pay Attention! Jerry Labriola Since the election of BarackGetting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create