Chasing Cool: Standing Out in Today's Cluttered Marketplace Rick Rickertsen until Valentine's Day 2012

until Valentine's Day 2012

Born with an unnatural ability his mom urges him to keep secret

Prate's son

Author: Liz Milliron

Author: Erin Miller

Chasing Cool: Standing Out in Today's Cluttered Marketplace Rick Rickertsen until Valentine's Day 2012Cool isn't just a state of mind, a celebrity fad, or an American obsession it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it