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Brand Medicine: The Role of Branding in the Pharmaceutical Industry Tagg 3/4 By 8 1/2"

SKU: 10508344500
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Description

3/4 By 8 1/2"

Model: 978-0-7615-1157-1

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Brand Medicine: The Role of Branding in the Pharmaceutical Industry Tagg 3/4 By 8 1/2"Author: Blackett, T. Brand: MACMILLAN Number Of Pages: 335 PartNumber: new Feb172017 c0177764 Release Date: 27 04 2001 Details: As governments seek to mitigate the cost of state subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer

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