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Maximizing Individual'S Opportunities To Represent Themselves
And The Clear
Featuring Over 600 Entries
Ranging From The Origins Of Civilization In China To The Beginning Of The 21St Century
But To Work
Strategic Brand Management: Building, Measuring, And Managing Brand Equity,Used Mueller Maximizing Individual'S Opportunities To RepresentWhy Are Brands Important? What Do They Mean To Consumers? How Can They Be Built? What Are They Worth? What Should Be Done To Manage Them Properly? In Strategic Brand Management: Building, Measuring, And Managing Brand Equity, Kevin Lane Keller Sets Out To Answer These And Other Questions By Presenting The Most Comprehensive And Detailed Study Of Brands And Brand Equity To Date. In His Book, Keller Provides Unique Insights Into The Strategies Of A Host
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