Hugo Boss Alive Eau de Parfum 80ml Spray Lip Plumper Reapplies cleanly mid-afternoon if you

Reapplies cleanly mid-afternoon if you need the confidence top-up

A clear gel-cream that soaks in fast and leaves skin matte — the opposite of the greasy shine most men's moisturisers promise

Soapsmith's Camden Town collection leans into that — bright

bright cologne — the kind that doesn't announce itself

start with the champagne or rose gold and layer up if you want more presence

Hugo Boss Alive Eau de Parfum 80ml Spray Lip Plumper Reapplies cleanly mid-afternoon if youAlmond and peach open with a clean brightness, then settle into a creamy floral middle freesia and magnolia doing the heavy lifting before a whisper of musk and sandalwood holds it all together at the base. 80ml EDP for her. Three sprays carry from morning through to dinner without needing a reapply, though a quick spritz mid afternoon works if the mood hits.